BIOGRAPHY
Bruce excels in working with professionals and small to medium-sized businesses, offering extensive experience in international trading, manufacturing, and e-commerce sectors. He has guided numerous businesses from their inception to eventual acquisition by larger companies. This journey has enhanced Bruce’s expertise in business structuring, accounts and taxation management, compliance, operational matters, internal control, KPI and cash flow reporting, staff management, banking advice, software consultation, and serving as a temporary CFO until clients were ready to appoint full-time CFOs.
His deep understanding of taxation and business requirements enables Bruce to customize structures and solutions to meet each client’s unique needs. With a calm, considered approach, Bruce applies his sharp, focused, and analytical mind to provide comprehensive accounting and business advice.
Bruce’s extensive experience in trade and services, coupled with a client-first approach, has allowed him to foster long-term, trusted advisor relationships with his clients. Furthermore, he is a specialist in government incentives, helping businesses identify and access state and federal government support in the form of tax incentives, grants, and programs to bolster their growth strategies, investment projects, and R&D initiatives.
Outside of his professional life, Bruce is an avid sports enthusiast, enjoying squash and badminton in his leisure time. He is a proud cat owner, caring for two feline companions alongside his loving family. As a positive and caring individual, Bruce’s passion for his work and personal interests reflects his well-rounded, compassionate nature. His dedication to both his professional and personal life showcases his ability to create harmony and balance, further endearing him to clients and colleagues alike.